NOT JUST A HASHTAG: THE FA WALES AND THE EMBODIMENT OF #TOGETHERSTRONGER

NOT JUST A HASHTAG: THE FA WALES AND THE EMBODIMENT OF #TOGETHERSTRONGER

Image Credit: FA Wales Every football organisation aims to create an engaging creative campaign for business objectives, such as selling Champions League ticket packages or increasing Supporters Club membership uptake. But do these campaigns really engage with the fans, or are they simply a box ticking exercise by the organisations? Do the corporate bigwigs really…

HOPE AND HEARTBREAK: SCOTLAND’S WORLD CUP QUALIFIER EXPERIENCE

HOPE AND HEARTBREAK: SCOTLAND’S WORLD CUP QUALIFIER EXPERIENCE

Image credit: pauldoyle70 via pixabay.com For fans of Scotland’s national team, October was an emotional rollercoaster. From ecstatic highs to crushing lows, they experienced two World Cup Qualifier matches in less than a week, starting with victory against Slovakia on 5th October and ending with a draw with Slovenia on 8th October, dashing their hopes…

A LEAGUE OF THEIR OWN: HEARTWARMING FAN LOVE IN THE UEFA CHAMPIONS LEAGUE

A LEAGUE OF THEIR OWN: HEARTWARMING FAN LOVE IN THE UEFA CHAMPIONS LEAGUE

Image Credit: frenchleague.wordpress.com  On 12th September, Celtic had their first UEFA Champions League battle against Paris St Germain, welcoming the French team and their fans to Celtic Park. Following on from our blog on football in Scotland, this provided the perfect opportunity for us to dive into football conversation on the international stage – is…

FROM THE TERRACES TO THE TABLET: Twitter Replaces the Pub for Scottish Football Fans. Is this a Striking Opportunity for Brands?

Image Credit: Giovanni Gallucci A chart recently published by Inside the SPFL on Twitter showed that, per capita, the Ladbrokes Premiership in Scotland is the best attended in Western Europe. The SPFL also reported in June of this year that match attendance during the 2016-17 season across the whole of the SPFL (the Ladbrokes Premiership,…

LET’S TALK ABOUT LEWIS: ON POLE POSITION FOR POLARISING F1 FANS

LET’S TALK ABOUT LEWIS: ON POLE POSITION FOR POLARISING F1 FANS

Lewis Carl Davidson Hamilton MBE, British Formula One racing driver for the Mercedes AMG Petronas team. Image Credit: rponline.de No other F1 driver polarises fan opinion quite like Lewis Hamilton. He is either passionately revered or vehemently reviled. Within F1 global fan communities he is either received with adulation or considered to be disingenuous and…

BRANDWATCH LAUNCHES IMAGE INSIGHTS: REVOLUTIONISING SOCIAL LISTENING WITH IMAGE DETECTION SOFTWARE

BRANDWATCH LAUNCHES IMAGE INSIGHTS: REVOLUTIONISING SOCIAL LISTENING WITH IMAGE DETECTION SOFTWARE

As we are probably all aware, thousands of images are posted on social media each day. Here at DI, we understand the importance of effectively collecting, categorising and analysing social media data, including images. We were therefore very excited when our pals at Brandwatch asked us to have a look at Image Insights, an exciting…

A SEXY BEAST OR A BANANA?:  How F1 Testing & Car Launches Set Team Tone for the Coming Season

A SEXY BEAST OR A BANANA?: How F1 Testing & Car Launches Set Team Tone for the Coming Season

Image of Renault’s RS17 courtesy of @RenaultSportF1 (Link) The Formula 1 season is now in full swing. Big events like the Monaco Grand Prix are taking place across the globe, with race weekends scheduled until the end of November. F1 is attracting conversation and this is a BIG audience to reach. Having had a Brandwatch…

A DIGITAL AUDIENCE WHO ARE GOING FNATIC: WHO CARES ABOUT ESPORTS?

Two weeks ago we covered the basics of eSports. If you missed that and don’t know anything about eSports you can catch up here.  Today we’ll delve deeper into the social conversations emerging via a Brandwatch eSports query that we’ve had running now since January ’17. ESports are inherently digital activities, but when a gathering…

WTF IS ESPORT?

WTF IS ESPORT?

Faker: 20 year old Lee Sang-hyeok, South Korean professional League of Legends player (and current LOL World Champion).  Image source: UniSci24.com For the past couple of weeks Paul, one of our researchers, has been diving in to the quickly growing world of eSports. We chose Paul to tackle this subject because he’s an avid eSports…

POTATO NACHOS ANYONE? THE CONSUMPTION OF IRISH CULTURE  FOR THE MASSES ON ST. PATRICK’S DAY

POTATO NACHOS ANYONE? THE CONSUMPTION OF IRISH CULTURE FOR THE MASSES ON ST. PATRICK’S DAY

Image Source Courtesy of Spend With Pennies (Easy Home-Cooked Comfort) St. Patrick’s Day is a widely-celebrated day of Irish culture, and has been well established as the “most global national holiday”. We all know the common stereotypes about celebrating the day, but here at DI we wanted to delve a little deeper. We wanted to…

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